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Desjardins Financial Education Award Winners: Education CU and WEOKIE CU
Friday, March 10, 2017 7:00 AM

Adult and Youth Financial Education Award Winners

The Desjardins Adult and Youth Financial Education Award programs recognize leadership within the credit union movement on behalf of financial literacy for members and nonmembers of all ages. The award, named after credit union pioneer Alphonse Desjardins, emphasizes the movement’s long-time commitment to financial education.

Education CU, Amarillo, Texas
In the category of $50 million to $250 million in assets, Education Credit Union received a second place finish for its recognition of two overarching concerns in the community: poverty and overwhelmed teachers, who understand the need for financial literacy instruction and appreciate outside experts providing it. The credit union responded with its Smart Money program, which includes 18 unique presentations created in-house and based on teacher requests and the requirements of Texas Essential Knowledge and Skills.

In the 2015-2016 school year, the credit union’s two full-time financial educators presented to more than 11,000 students—a 44% increase from the prior year. Through partnerships with Junior Achievement, Panhandle PBS, and a youth detention center, the credit union has extended its reach outside of the classroom.

WEOKIE CU, Oklahoma City
In the category of more than $1 billion in assets, WEOKIE Credit Union received Honorable Mention for its endeavors to provide a pathway to financial literacy. Its MoneyTalks$ classroom guest speaker series reached over 12,700 students during the 2015-2016 school year. MoneyTalks$ is a set of 14 presentations developed in-house to correlate and align to the Oklahoma Passport to Financial Literacy, 14 financial literacy standards in which Oklahoma students must demonstrate proficiency to graduate high school.

To extend its reach beyond the Oklahoma City metro area, WEOKIE partnered with TTCU in Tulsa and the FoolProof Financial Literacy Initiative to provide the FoolProof program to the entire state. In addition to curated financial literacy content on the WEOKIE website, the initiative provides FoolProof materials free of charge to all the state’s schools.

View the publication and find more information here.