Desjardins Youth and Adult Financial Education Award

Named after Alphonse Desjardins, CUNA's Center for Personal Finance created the Desjardins award to recognize leadership within the credit union movement on behalf of financial literacy for all ages. The recognition program considers all activities supporting the personal finance education of members and nonmembers, including, but not limited to, face-to-face teaching using proprietary materials and curricula such as the NEFE High School Financial Planning Program® (HSFPP) as well as financial literacy leadership efforts.

Eligible Activities

Adult - The Desjardins Adult Financial Education Award recognizes model credit union/chapter efforts to teach personal finance concepts and skills to members and nonmembers age 18 and older. Examples:

  • Group seminar or webinar
  • Regular personal finance segment in local media
  • Instruction of underserved group
  • Presentation series to SEG group
  • Instruction at personal finance events
  • One-on-one financial counseling or credit report review
  • Online Q&A with expert
  • …and similar innovative activities

Youth - The Desjardins Youth Financial Education Award recognizes model credit union efforts to teach personal finance concepts and skills to members and nonmembers under age 18. Examples:

  • Classroom presentation series
  • Live group budgeting simulation
  • Credit prerequisite course
  • Peer-to-peer financial counseling
  • Special savers or borrowers club
  • NEFE® High School Financial Planning Program® instruction for underserved group
  • Online personal finance curriculum
  • ...and similar innovative activities

How it Works

Winners are ranked using a point system, and the first place winners are selected to advance to CUNA for national level competition. (Reminder: Only one first-place chapter winner and only one first-place credit union winner per asset category can advance to the national competition from any given state.)

There are three national judging criteria for both the Desjardins youth and adult awards. Based on the three criteria, judges will compare raw scores as a percentage of 60 maximum points. At least 48 points (80% of maximum) are required to win or receive second place or honorable mention. The national Desjardins credit union/chapter award in any given category will go to the entry that receives the highest score above 80%. For example, in a single category:

  • Finalist A receives 49 of 60 pts. (81.6% of maximum)
  • Finalist B receives 50 of 60 pts. (83.3% of maximum)
  • Finalist C receives 45 of 60 pts. (75% of maximum)

With the highest percentage score, B wins the award. A would receive second place, and because C falls below the 80% minimum needed, they would not place.


Entries for this award are due by Monday, July 28, 2014. If you have any questions, please contact Linda Webb-Mañon at 469-385-6486 or 800-442-5762 ext. 6486.  You may also email

Nomination Forms & Helpful Documents

Send nomination forms via email to, or fax to 469-385-6486.