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CUs Mobilize Members for 'Don't Tax' Campaign
Thursday, October 17, 2013 5:50 AM

Credit unions continue to engage membership in support of the national “Don’t Tax” campaign.  The staff at Pine Bluff Cotton Belt FCU (Pine Bluff, Ark.) has developed a process to assist members in sending letters to their congressional representatives. 

As CEO Greg James explains, the credit union facilitated this grassroots activity by first visiting the website of each Arkansas congressional representative to obtain a list of zip codes located in each district.  Following this, they ran the list through their data base to find credit union members who lived in each of the four Arkansas congressional districts.  This enabled them to create a data base where they matched a letter to each congressional representative, obtained signatures, and faxed the letters to each congressional representative and Senator’s D.C. offices.  In total, the credit union faxed 859 letters to D.C. with the “Don’t Tax My Credit Union” message.

The staff at Oklahoma Central CU in Tulsa is mobilizing members by setting up tables in their branches with information about the benefits of the tax exemption and the credit union difference.  The credit union staff has district-level information readily available to help members identify their congressional representatives, and instructions for how to send an email to their representatives with the website.   

When asked about their internal efforts to support the “Don’t Tax” campaign, Oklahoma Central CEO Gina Wilson said, “In addition to our social media campaign, we’re taking a true grassroots approach to getting our members involved.”

Wilson says their goals are to ensure that every member who walks into one of their branches is aware of how they and other members will be impacted if credit unions do not retain their tax exempt status, and to provide an easy way for them to take a stand in support of credit union tax exemption by contacting their Congressmen.

“When constituents talk, Congress listens.” Wilson adds. “To date, we estimate that Oklahoma Central members have mailed in approximately 1,000 letters.”