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CUNA White Paper Looks at Next Level of Board Leadership
Tuesday, March 8, 2016 6:35 AM

Social impact, political advocacy, and governance all have a role to play in creating a board that takes its credit union above and beyond. The three areas aren’t separate and distinct, however, noted a new white paper from the Credit Union National Association Volunteer Leadership Committee.

“A credit union’s community involvement has an impact on the credibility and power of its political advocacy,” the paper noted. “And a board’s approach to governance can support, or stifle, a credit union’s social and political impact.”

Credit union foundations are a powerful tool for community impact, providing financial support and human capital to disaster relief efforts, scholarships, and at-risk high school students, among other projects cited in the paper.

When a credit union board is involved in its community, it is more attuned to those who serve other nonprofits. For instance, Visions FCU, Endicott, N.Y., reaches out to graduates of the Chamber of Commerce’s leadership training program to see if they would be interested in volunteering at the credit union.

For more information about CUNA’s board and volunteer training programs, visit cuna.org/volunteerleadership.