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CUNA's New Brand on Demand Tool Helps Build Brand Awareness
Tuesday, June 2, 2015 6:40 AM

Credit union National Association is now offering a web-to-print campaign branding tool called CUNA Brand on Demand to help credit unions develop a characteristic or distinctive voice in a consumer environment that is flooded with messages and images.

Each brand is built with campaigns that promote credit union services such as auto loans, home loans, and mobile banking, as well as the credit union difference. Collateral materials support the campaigns and the overarching ideal.

“With CUNA Brand on Demand, credit unions have the power to create high-quality branded campaigns that will present themselves as their members’ best financial partner,” said Kristina Grebener, CUNA vice president of market research and consumer education. “Your credit union’s brand represents a promise to your members.”

Credit unions can access the customizable materials through a portal where they can adopt one of the available brand families. They can customize award-winning creative materials to use on postcards, websites, flyers, and branch posters. Logos, URLs, and even loan terms and disclosures can be uploaded to use on brand collateral.