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CUNA Releases Plan for Reduced Dues and Leaner CUNA/League System
Thursday, September 24, 2015 6:45 AM

Credit Union National Association President and CEO Jim Nussle announced Wednesday that CUNA will reduce member dues in 2016. In a special edition of The Nussle Report, Nussle highlighted recommendations he made to CUNA’s board, which CUNA will be taking action to implement as soon as possible.

“The reduction recognizes the need to continue to make CUNA leaner and more agile and to calculate dues in a way that that celebrates and rewards credit union success and asset growth,” Nussle wrote, adding that efforts CUNA has taken to streamline expenses have saved $1.4 million.

Nussle has also proposed creating two new non-voting membership classes. One would be for professionals and volunteers and the other for system partners and vendors.

“The goal is to encourage greater individual advocacy at all levels of the CUNA/League system,” Nussle wrote, adding that CUNA and the leagues have committed to a new level of cooperation in service to credit unions.

Cornerstone Credit Union League President and CEO Dick Ensweiler said of the news, "Jim Nussle brings a fresh look to the system. He heard clearly that CUNA can be more efficient and effective. With the reductions in staff and the new focus, the organization is now in a position to reduce dues. That is not an easy decision, but with input from the Task Force and from the credit union executives asking for this non-cap formula to be adjusted with more realistic dues, this is an excellent first step."

Also in the works as CUNA implements their strategic plan:

  • Expense Reduction. CUNA has been taking steps to streamline its management and operations. So far in 2015 they have saved $1.4 million in expenses from their budget.
  • Expanded Membership. Nussle proposed creating two new non-voting membership classes. One for professionals and volunteers and one for system partners and vendors. The goal is to encourage greater individual advocacy at all levels of the CUNA/League system.
  • CUNA/League Interdependence. This is the heart of CUNA's value proposition. It is an unmatched credit union advocacy force that delivers results. CUNA and the Leagues have committed to a new level of cooperation in our service to credit unions.

Nussle said, "The question all of us at CUNA—beginning with me—are asking is this: If our goal is for you to be Americans' best financial partner, then how can we at CUNA and the leagues be your best association partner?" He adds, "Advocacy remains at the heart of CUNA's purpose. The changes outlined above—well-planned and well-executed—will continue to transform CUNA into a leaner, strategically focused, and efficient organization. More accountability, more value, more results. And one in which I know you will be proud to belong."