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CUNA Mutual Holiday Giving for Financial Literacy via Social Media
Tuesday, November 24, 2015 6:30 AM

#CUGiveBack Supports Vital Financial Literacy for Generation Z Students

CUNA Mutual Group is launching #CUGiveBack, a holiday giving campaign to support the National Credit Union Foundation. The company will donate $5 (up to a total of $10,000) to the Foundation for every photo or video showing holiday giving or volunteering that’s shared with the company through Twitter, Instagram, or Facebook, now through Dec. 31.

All are encouraged to participate by posting photos or short videos via Twitter or Instagram and mentioning #CUGiveBack and @CUNAMutualGroup in the post, or by posting photos or videos on the company’s Facebook page tagged with #CUGiveBack. Note: Photos/videos posted on CUNA Mutual Group’s social media channels may be used/reproduced by CUNA Mutual Group in future promotions.

“Credit unions were founded on the idea of people helping people,” said Robert Trunzo, president and chief executive officer, CUNA Mutual Group. “We want to celebrate this holiday season by focusing on the impact credit unions, their members, and our employees make across the country.”

With this donation, the Foundation will support 20 additional Financial Reality Fairs in 2016, reaching 100-250 students per fair, or up to 5,000 more teens than in 2015. The fairs provide needed financial education to Generation Z.

The #CUGiveBack campaign also supports students who are likely unaware of the financial realities of paying for college. While 70 percent of 2015 graduating high school seniors will carry student loan debt, 75 percent do not have a college savings plan, and 29 percent say their parents have never talked to them about saving for college.1, 2

About CUNA Mutual Group
CUNA Mutual Group was founded in 1935 by credit union pioneers, and our commitment to their vision continues today. The company offers insurance and protection for credit unions, employees and members; lending solutions and marketing programs; TruStage–branded consumer insurance products; and investment and retirement services to help credit unions and members achieve financial security and success. More information is available on the company’s website at