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CUNA Mutual Group’s TruStage Now Protects 15 Million Members
Tuesday, September 16, 2014 6:05 AM

Adding more than 2,700 newly insured members per day during the past year, CUNA Mutual Group’s TruStageTM insurance program now protects more than 15 million members. 

While serving a devoted base of long-time credit union members, TruStage is also reaching new credit union members, younger demographics and new ethnicities in growing numbers. The latest milestone validates TruStage’s member-centric approach, as just two years have passed since the brand’s introduction and more than 30 years since CUNA Mutual Group introduced its member insurance program to credit unions.

“We are proud that 15 million people have chosen TruStage to protect themselves and their loved ones,” said Robert N. Trunzo, CUNA Mutual Group president and CEO. “We are committed to helping consumers learn about insurance and confidently choose coverage in a way that is accessible and empowering. In the years ahead, we look forward to welcoming even more consumers to TruStage.”

CUNA Mutual Group continues its three-year, $250 million investment in multichannel marketing efforts and new capabilities for the TruStage business. Trunzo said, “From the beginning, the focus of TruStage was clearly defined: Put the member at the center of our business. Their needs are evolving, and we continue to strengthen our focus and commitment to meet those needs.”

TruStage insurance empowers credit union members to protect the achievements and aspirations of the people who matter most in their lives. TruStage insurance products include life, auto, homeowners, health and accidental death and dismemberment insurance, which are made available to credit union members through CUNA Mutual Group’s MemberCONNECT Program.