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CUNA Mutual Group's MemberCONNECT Program Celebrates 30 Years
Monday, August 19, 2013 6:55 AM

Thirty years ago, CUNA Mutual Group founded its MemberCONNECT® program to help credit unions serve members who were historically underserved by insurance companies. Today, the value of the MemberCONNECT program has been embraced by a majority of credit unions around the country.

“We created a standardized and pre-complied marketing approach that took a complex set of products and made them easy to implement,” said Kevin Lentz, vice president of Direct to Consumer for the CUNA Mutual Group. “Not only was it easy to get started, it was easy to manage and maintain. That’s still true today.”

In 30 years, the program has grown to help protect nearly14 million members. For credit unions, more than $66 million in non-interest income was paid in 2012 alone.

Of the more than 4,000 credit unions using the MemberCONNECT program, more than 500 have been with the program from the beginning. “Working together for 30 years is quite a statement,” said Lentz. “We’ve learned a lot from these original credit unions and have always valued their insight. Together, we’ve made great strides in optimizing various marketing channels and understanding how members learn and purchase services.”

What does the next 30 years look like for the MemberCONNECT program? According to Lentz, it’s continued investment and refinement. “We’re continuing to invest in new channels, media and technologies in the ways members want. In that sense, we’re constantly adapting to reflect the current marketplace.”