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CUNA Marketing & Business Development Council Dispels Myths about Marketing
Tuesday, June 18, 2013 9:10 AM

A new credit union marketer is emerging — one who understands how data can drive decisions, one who measures, shows and shares results for marketing initiatives. This marketer knows how to collaborate with other credit unions, while maintaining a unique brand identity; the marketer builds internal bridges, manages risk, and is sought after as a potential CEO. For this 21st century marketer to flourish, many myths that affect the profession must be put to rest.

A new white paper, from the CUNA Marketing & Business Development Council,  “Marketing is Easy and Other Myths:  Strategies to Demystify Ten Misunderstandings That Plague Credit Union Marketing Professionals,” dispels 10 of the most common misunderstandings that concern the ever-changing role of credit union marketing by asking:

  • How do marketers show overall value to the credit union?
  • In what ways can credit unions work together to gain market share?
  • How can marketers position their messages to make better connections with consumers?
  • What skills are important to create better business development and marketing programs?
  • How can marketers work better with CFOs?

CUNA Council members are eligible to receive complimentary copies of this, and over 300 other white papers; non-Council members may purchase white papers for $50 per copy.

The paper is available online in the white paper section of

Press may contact Natalie Sherry at for a copy of the white paper.