CUNA Member Activation Program

CUNA has partnered with credit unions on an extensive research project to better understand the impact of advocacy-related communications. Surveying over 70,000 credit union members in 2014, we found that advocacy communications not only succeed in activating CU members but also increase members’ loyalty bond with their credit union.

Sign up for the program to reap the benefits of an activated membership.

Visit the CUNA website to learn more about this program.


"I've communicated with my membership on multiple occasions and have only received positive feedback on the way we engage with them using MAP. Research shows that credit union members who receive these types of messages from their credit union CEOs actually become more loyal members, and that seems to hold true for us as well. Not only does MAP provide an avenue to communicate our advocacy message, but we have found it’s also a great educational tool.”

- Angela McCathran, CEO, People's Trust FCU

Participating Credit Unions

American Airlines FCU
America’s CU
Amplify FCU
City Public Service/IBEW FCU
Combined FCU
Communication FCU
Community Resource CU
Cosden FCU
Education CU
El Paso Area Teachers FCU
First Central CU
First Class American CU
First Community CU
First Service CU
FirstLight FCU
Fort Worth City CU

Houston Highway CU
Houston Metropolitan FCU
Houston Texas Fire Fighters FCU
Mobiloil FCU
My Community FCU
Navy Army Community FCU
Northeast Arkansas FCU
Oklahoma Employees CU
One Source FCU
Our Mother of Mercy Parish FCU
People’s Trust FCU
Pine FCU
Red River Emp FCU
Resource One CU
San Patricio County Teachers FCU
Santa Fe FCU
Security First CU

Shared Resources CU
South Texas FCU
Southland FCU
Southwest 66 CU
Space City CU
Tarrant County's CU
Texas Assn of Professionals FCU
Texas People FCU
Texoma Community CU
The People’s FCU
Tinker FCU
TTCU - The Credit Union
United San Antonio Community FCU
University FCU
WesTex Community CU