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CUNA Launches New MAP Campaign: Strong CUs, Strong Middle Class
Wednesday, October 14, 2015 6:50 AM

Yesterday, CUNA launched the next campaign of its Member Activation Program: “Strong Credit Unions, Strong Middle Class.” The effort is based on research and statistics from a CUNA survey on the state of the economy and the middle class where 54 percent of respondents said credit unions are the best place for middle-class consumers to deposit their money.

“The goal of this campaign is to further educate our members about the benefits of membership in a credit union and convey that stronger credit unions mean a stronger middle class,” said Richard Gose, CUNA’s chief political officer.

CUNA has launched a new website, www.middleclass2016.com, which includes statements from all the 2016 presidential candidates about the middle class. Credit union members can tweet candidates directly about the benefits of being a credit union member. If the candidate is not on Twitter, credit union members will have the option to sign a petition that will be sent to the candidate or candidates of their choice, encouraging the candidates to think of credit unions and how they help the middle class.

“With a strong League/CUNA push on this campaign, we’re hoping to generate a lot of discussion on social media about credit unions and the middle class,” Gose said.

CUNA’s Member Activation Program was launched after a survey of more than 70,000 credit union members in 2014, which aimed to better understand the impact of advocacy-related communications.