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CUNA Council and Filene Research Look at Payments Landscape
Friday, June 26, 2015 6:35 AM

The National Credit Union Roundtable Advisory Council, a leadership council appointed by CUNA’s board chair, announced the release of “Turmoil in Payments: Credit Union Keys to Success.”

Credit unions are invited to download a complimentary copy of the payments market scan and research conducted by the Filene Research Institute. Filene interviewed more than two dozen experts, conducted a survey to gauge credit unions’ challenges around payments and what they’re doing about them, and examined existing literature.

The report’s five chapters include:

  1. The Payments Landscape: Traditional economic models are under pressure. Globally, payments represent up to a third of banking revenue and are particularly important in a low-rate environment. But payments don’t always have a clear internal champion, and consumers are used to free and even subsidized payment options, meaning that credit unions must be savvy about their next moves.
  2. Ecosystem Stakeholders: The payments value chain has a long and growing list of players, and each participant has unique motivations. Most of the available revenue in the chain accrues to participants at two divergent poles: those that directly serve payers (individuals or businesses) and payees (usually businesses).
  3. Consumer Priorities: Consumers expect their use of credit, debit, and cash to decline between now and 2020, with the gains flowing to services like PayPal and digital currencies. Consumers, especially younger ones, show a willingness to unbundle their banking services, choosing more specific solutions rather than bundled, brand-loyal methods. A successful digital payment or wallet will not only remove payment friction but also offer consumers incentives and information they don’t currently have.
  4. Apple Pay and Digital Wallets: Apple Pay has brought the concept of digital wallets into the mainstream, but it’s still too early to gauge its overall impact. Watch for deep-pocketed hardware and software competitors to emerge. Early returns indicate that mobile payments are primarily displacing credit and debit card swipes rather than migrating and monetizing cash and checks. To date, mobile wallets serve more as a form factor than a new core payment method.
  5. Technology Scan: Several new technologies are likely to play growing roles in payments, including tokenization, EMV, near-field communication, beacons, and even cryptocurrencies. Other areas to watch are in-app purchases, expedited/same-day ACH, and the battle between open and closed systems (e.g. Android vs. iOS).

This research explores collaboration opportunities, credit union digital wallets, and leverage points for credit unions to stay on top of that change. "Payment methods are a credit union’s closest everyday tie to members,” said Ben Rogers, research director at Filene. “If we get them right, we’ll surf the wave of disruption. If we get them wrong, big banks and technology upstarts will quickly siphon transactions, and then members, away.”