Credit Unions: Ready, Organize, Activate, Respond
CU R.O.A.R.

“Most battles are won before they are ever fought.”

This quote, made famous by WWII General, George S. Patton, captures the idea behind CU: R.O.A.R.

What is CU: R.O.A.R.?

It’s the Cornerstone Credit Union League’s initiative for grassroots and PAC support that stands for Ready, Organize, Activate, and Respond.  Simply put, it is an advocacy program that connects credit union advocates with lawmakers.

While we often boast of "millions of credit union members ready to respond" the reality is that unless we can back it up with real grassroots action, our efforts ring hollow.  It is for this reason that we urge you to join CU: R.O.A.R.

  • Be “Ready” by staying informed on political issues affecting credit unions.
  • Get “Organized” by identifying credit union staff, volunteers and members who are willing to become politically active.
  • “Activate” when alerted by your League to take action on a critical legislative or regulatory issue, and contact those individuals you identified in the “organize” stage.
  • Finally, “Respond” by contacting your lawmakers via emails; phone calls; or personal visits.  This also includes submitting comment letters on key regulatory issues.

How does my credit union sign up for CU: R.O.A.R.? 

The credit union CEO should complete the CU: R.O.A.R. enrollment form.  This will add your credit union to the “ROAR” list, and help us better understand the types of advocacy activities that you are willing to engage in.

Once your credit union is signed up, ask any staff, volunteers or members who are interested in becoming more involved in advocacy to also complete the enrollment form.  These folks will serve as your “Advocacy Team” for responding to calls to action or participating in local legislative meetings.

What do I need to do in order to be considered a CU: R.O.A.R. credit union?

  • Start an advocacy team. Identify volunteers and staff who are interested in becoming involved in advocacy. There isn't a miniumum requirement; the goal is to make it work for your credit union.
  • Sign up for Payroll Deduction. Back your PAC. For as little as $1 per week you can make a difference in the credit union movement.
  • Run Project Zip Code (PZC). PZC matches credit union members to their state and federal legislative districts demonstrating the grassroots strength of credit unions.

Why should my credit union do this?

We all know credit unions are highly regulated by both the state and federal government.  That means changes in laws and regulations can have a big impact on operations, the bottom-line and, most importantly, our ability to serve our members.

So, if you want to have a say in your own affairs, and don’t want to let others (banks?) control your fate, it only makes sense to become politically engaged.

How much extra work is involved?

Not much at all.  In fact, it’s really up to you.  We realize you’re already busy running a credit union.  All we’re asking you to do is agree to “get involved” when we alert you to important issues affecting credit unions.

You always have final decision on which issues you’ll work on and how much effort you’ll put into it.  Depending on your time and resources, it might mean you’ll send an email to a lawmaker or visit them at their local office.  Or, you might encourage your staff and volunteers to write letters to a regulator on a potentially harmful proposal.  Or, you may even join fellow credit union leaders for meetings with lawmakers in Washington, DC. It’s all up to you.

Participating Credit Unions

Arkansas

Arkansas Best FCU
Arkansas Superior FCU
Diamond Lakes FCU
Mil-Way FCU

Northeast Arkansas FCU
Pine FCU
Pine Bluff Cotton Belt FCU

River Town FCU
TruService Community FCU
UARK FCU

Oklahoma

Allegiance CU
Cherokee Strip CU
Department of Public Safety CU
El Reno RIL Credit Union
Energize CU
FAA CU
First Family FCU
Focus FCU

Green Country FCU
Hillcrest FCU
McAAP FCU
ME/CU
Muskogee Federal Credit Union
OU Federal Credit Union
Oklahoma Central CU
Oklahoma Educators CU

Oklahoma Employees CU
Oklahoma FCU
Red Crown Federal Credit Union
TTCU, Oklahoma
Tinker FCU
Truity CU
Unversity & Community FCU
WEOKIE CU

Texas

 Small CU Captain Indicates Small CU "Captain"

1st University CU Small CU Captain
A+ FCU
Abilene Teachers FCU
Alamo FCU
Allied FCU
Amarillo Community FCU
America’s CU
American Airlines FCU
Amplify FCU
Austin FCU
BCM FCU
Big Spring Education Employees FCU Small CU Captain
Border FCU
Caprock FCU
Chocolate Bayou Com FCU
Coastal Community and Teachers CU
Community Resource CU
C-T Waco FCU
Cy-Fair FCU
DuPont Goodrich FCU
Educators CU
El Paso Teacher’s FCU
Employees CU
Energy Capital CU
Express-News FCU Small CU Captain
First Central CU
First Community CU of Houston
Firestone Community FCU Small CU Captain
First Class American CU Small CU Captain
FirstLight FCU
First Service FCU
FivePoint CU

Fort Worth City CU
Freestone FCU
GECU
Gulf CU
Gulf Coast FCU
Harlingen Area Teachers CU
Houston Police FCU
Houston Texas Fire Fighters FCU
Kelly Community FCU
Kingsville Community FCU
Lone Star CU
Lufkin FCU
Members Choice of Houston CU
MemberSource CU
MTCU
My Community CU
Mountain Star FCU
Navy Army Community CU
Neches FCU
Neighborhood CU
New Mount Zion CU
North East Texas CU
One Source FCU
Peoples Trust FCU
Prestige Community CU
Randolph-Brooks FCU
Resource One CU
Rocket FCU
Sabine FCU
Sacred Heart Parish FCU
S.A.F.E. CU

San Antonio FCU
Security First CU
Security Service FCU
Select FCU
Shared Resources Credit Union
Shell FCU
Southern FCU
Southland FCU
Southwest Airlines FCU
Southwest Financial FCU
Southwest 66 CU
Space City CU
SPCO CU
Star of Texas CU Small CU Captain
Tarrant County CU
Telco Plus CU
Temple-Inland FCU
TEXAR FCU
Texas Bay Area CU
Texas Health CU
Texas Health Resources CU Small CU Captain
Texas Trust CU
Texas Workforce FCU
Texhillco School Employees FCU
Texoma Community CU
The Electric Utilities CU
The People's FCU
Tip of Texas FCU
Transtar FCU Small CU Captain
University FCU
WesTex Community CU

 

To learn more about CU: R.O.A.R., watch the presentation.

For questions about CU: R.O.A.R. contact Jim Phelps at jphelps@cornerstoneleague.coop or call 800-442-5762 ext. 6481.