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CU Leaders ‘Unite for Good’ in New York
Friday, July 5, 2013 5:25 AM


When credit unions grow and prosper, their communities do as well, so credit unions nationwide have come together to support a shared vision, “Unite for Good.” Cornerstone Credit Union League CEO Dick Ensweiler, and Border FCU President and CEO Maria Martinez (pictured) were among a crowd of credit union leaders to share that message with viewers of the Today show in New York. The duo was up bright and early Wednesday morning sporting their “Unite for Good” T-shirts and signs.

Although not captured in the photo, Gina Wilson, president of Oklahoma Central CU and a Cornerstone Credit Union League board of director, as well as Dwayne Nelson, chief development officer of United FCU of St Joe, Mich. (credit union has a large branch in Dt. Smith, Ark.) were also there.

“We had a great time. There were at least 200 credit union people gathered in front of the Today show’s building,” said Martinez. “The Today show has millions of viewers, so anyone

watching the program that day saw us in our ‘Unite for Good’ T-shirts. And it might have intrigued some viewers to learn more.”  

“I see ‘United for Good’ as an opportunity to identify ourselves as a movement – a movement that cares about hardworking families, and communities,” added Martinez.

To “Unite for Good” vision calls on credit unions to:

  • Remove barriers by actively participating in credit union grassroots activities and the political process.
  • Create awareness by expanding your credit union's outreach and image in the community.
  • Foster service excellence by offering a complete set of forward-looking and constantly improving financial services to members of all backgrounds and life stages.

Credit unions can learn more about “Unite for Good” by visiting