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CU4Business Will Collaborate with Square to Help Credit Unions Better Serve U.S. Small Businesses
Tuesday, January 24, 2017 6:40 AM

CU4Business and Square Inc. (NYSE: SQ) announced this week that they are entering into a collaboration to assist credit unions in serving the 28 million small businesses across the United States.

CU4Business will begin offering Square’s payment solutions to small businesses through its network of credit unions. Square’s hardware and point-of-sale software include everything a business owner needs, from accepting credit cards and tracking inventory, to real-time analytics and invoicing, as well as financial and marketing services.

CU4Business, a collaboration between CU Partner Link and Tarkenton Companies, is a state-of- the-art marketing and technology platform designed to help credit unions provide solutions to small businesses in their local markets. CU4Business provides participating credit unions with a turnkey system that features sought after small business services from top-rated providers including Square.

Square’s commitment to creating tools that help sellers of all sizes start, run, and grow their businesses aligns strategically with CU Partner Link’s and Tarkenton Companies’ mission to offer targeted small business services through participating credit unions.

U.S. credit unions have more than 100 million members, and are receiving more requests than ever from business owners and entrepreneurs for help with basic financial services and practical solutions to launch and run a business.

“Square is a great fit for our network of credit unions with its national brand recognition, simple and straightforward pricing, and we look forward to offering their innovative payment solution to credit union members,” says Dave Fearing, CEO of CU Partner Link.

Small businesses represent an opportunity for credit unions to engage a growing market that is underserved by banks. Small businesses also provide a great source of low-cost deposits, loans and other fee-based revenue solutions for credit unions. CU4Business’s strong network of partners makes it easy for the 6,500+credit unions in the U.S. to help small businesses and boost local economies.

“Small businesses are the backbone of the American economy,” says Fran Tarkenton, founder of Tarkenton Companies. “We are excited to work with CU Partner Link to provide the CU4Business platform, which is helping credit unions deliver the services business owners and entrepreneurs need to successfully start, run and grow a business.”

About CU Partner Link

CU Partner Link is a credit union service organization owned by the California/Nevada, Georgia, Ohio, and Cornerstone (Texas, Oklahoma, and Arkansas) credit union leagues representing 1,615 credit unions with more than 23 percent of the total credit unions in U.S. with $235 billion in assets. CU Partner Link works with credit unions to deliver innovative financial solutions for small businesses and improve the communities credit unions serve.

About Tarkenton Companies

Tarkenton Companies was founded by Fran Tarkenton, Pro Football Hall of Famer and renowned business entrepreneur. Over the last 20 years, Tarkenton Companies has helped more than 300,000 small business owners and entrepreneurs across the U.S. and Canada start, run, and grow their businesses.