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Crystal Performance Award Recipient Shares Recipe for Success
Thursday, August 14, 2014 6:55 AM

Two credit unions in the Cornerstone Credit Union League region have earned a Crystal Performance Award. Randolph-Brooks FCU in Live Oak, Texas was recognized in the above $500 million in assets category, and Beaumont, Texas-based Mobiloil FCU was recognized in the below $500 million in assets category.

The Crystal Performance Award was designed to recognize credit unions for achieving a top 10 ranking based on the RFG Performance Index™, a balanced scorecard measurement of growth, income, efficiency and margin management.  Each year, more than 500 credit unions were evaluated for the Crystal Performance Award through RFG’s CEO Strategies Group program.  Each of the winners ranked among the top two or three percent of all credit unions analyzed by RFG for two consecutive reporting periods. 

To be eligible for the Crystal Performance Award, a credit union must participate in the CEO Strategies Group for an in-depth analysis of the credit union’s financials, sales, products and member household relationships. Beginning in 2009, RFG recognized the top credit unions in two asset classes based on their performance: credit unions above $500 million and below $500 million in assets.  The Crystal Performance Award is presented annually at Raddon’s CEO Forum. 

Bob Hamer, president and CEO of Mobiloil FCU, tells the Leaguer, “this recognition affirms that the business planning and strategic planning engaged in by our staff and board have been solidly pointed in the correct direction for the last five years.”

When asked what his credit union’s recipe for success is, Hamer says Mobiloil FCU analyzes their condition, listens to advisors and each other, and executes on their plans once they agree and get the plans down on paper. 

“We thrive on sales as service and always remember that our members are the only reason we exist and get to work at a great place every day,” he tells the Leaguer. “We are also honest with our members and ask that they bring us a substantial portion of their business while we strive to build the products, service quality and financial expertise to earn that form of loyalty.”

“We find that we have to be constantly digging into our business and our member service to routinely upgrade and rethink what we offer and how we address servicing our members properly,” adds Hamer.