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Credit Union Resources Partners with CU Partner Link to Offer Turnkey Business Services Marketing Platform for CU Members
Tuesday, June 7, 2016 6:30 AM

CU4Business

Credit Union Resources has partnered with CU Partner Link and Tarkenton Companies to develop CU4Business, an innovative turnkey marketing platform that makes it simple for credit unions to deliver essential business services like payroll, incorporation, marketing, and cash flow management.

With CU4Business, credit unions can attract new business members, deepen relationships with sticky services, retain current business members, and drive top-line revenue growth.

Here’s how it works:  You sign up for the program, and within days the CU4Business team will create a customized, branded marketing portal for your credit union where your business members can sign up for services online. When they do, you get a share of the revenue. It’s that simple!

There’s support for business members who have questions, as well as support for your staff, including a detailed sales toolkit. Check out a sample marketing portal here: southwest66.cu4business.com.

When you sign up to participate in this program, you choose which services to make available to your members (there is no charge to offer any service), each of which provides a revenue share opportunity for you and exclusively negotiated discounts for your members. Services include:

  • GoSmallBiz offers a complete suite of business resources, tools, and applications including online business consultation and business planning.
  • ADP is a leader in payroll services. In addition to discounted services and a revenue share, your credit union can also earn credits to offset your own payroll expenses by using ADP.
  • Click2Corp helps businesses looking to form or maintain their business structure. Experienced pros fulfill all requirements for incorporation, corporate maintenance, and one-time filings.
  • The Tarkenton Certificate in Entrepreneurship is an online curriculum teaching business skills and entrepreneurial thinking by the Terry College of Business at the University of Georgia and the Tarkenton Institute.
  • And more! Learn about the available services at cu4business.com.

The  setup fee is only $500, with very reasonable charges if you want to add your existing business services to your customized CU4Business marketing platform. There is a $200 annual fee that is waived if you generate $2,000+ in revenue through the site—easily done! Put it all together, and this is a great investment for your credit union and business members.

To get started, take just three simple steps:

  1. Visit the signup site and choose the services you would like to offer;
  2. Upload your CU logo; and
  3. Provide company and billing information.

Once you do that, your customized marketing web portal will be ready in just a few business days. If you have any questions about CU4Business, please contact Brittanie Haines at 512-574-8935 or bhaines@curesources.coop.