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Credit Union People
Tuesday, March 11, 2014 6:25 AM

Evolve FCU Promotes Two Staff Members

Elisa Terrazas-Arceevolve FCU announces the promotion of two employees. Elisa Terrazas-Arce has been promoted to vice president of marketing. She will be responsible for the credit union’s marketing efforts, including advertising integrated strategic marketing.

Arce joined the credit union in 2010 as the social media specialist. She was than promoted to the assistant vice president of marketing where she was responsible for overseeing the daily marketing activities.

Arce has been awarded a myriad of marketing honors including the 2012 CUES Golden Mirror and CUNA Diamond Awards.

Shannon WoodruffWith the promotion of Arce, Shanon Woodruff has been promoted to assistant vice president of marketing at evolve FCU. He joined the credit union in 2013 as the social media specialist. In that role, he was responsible for developing and implementing a social media strategy in order to grow the credit union’s presence within their social media profiles.

Since joining the credit union, Woodruff has become a crucial part of the daily operations and will be a valuable asset in moving the credit union forward and expanding its marketing efforts. As the AVP of marketing, Woodruff will oversee daily marketing activities, such as advertising design and social media strategy. He will also be responsible for coordinating evolve FCU’s outreach efforts and online advertising efforts.

Melissa AndradeUniversity FCU Names Two Financial Center Assistant Managers

University FCU (UFCU) has named Melissa Andrade assistant manager of the Lakeline Financial Center located in North Austin. In this position, Andrade will be responsible for the daily operations and management of the financial center. 

Andrade started her career at UFCU in 1999 and has more than 17 years of experience in the financial services industry.

Gabby PerezGabby Perez has been named assistant manager of its Ben White Financial Center in Austin. Perez will be responsible for the daily operations and management of the financial center. 

Most recently, Perez was operations manager at Star of Texas CU and has more than nine years of experience in the financial services industry. 

Theriot Named Vice President of Finance at Generations FCU

Generations FCU announces that Marcel Theriot has joined the 74-year-old financial institution as vice president of finance. In this role, Theriot will oversee the credit union’s day-to-day operations of the finance department, including institutional investments, cash management and asset liability management.

Theriot brings more than 20 years of experience in investment trading, analysis and portfolio management. Additionally, he has extensive knowledge of strategic planning and operational efficiencies. In his capacity as vice president, he will report directly to the chief financial officer.

“Marcel is an essential addition to the Generations team and brings a tremendous depth of knowledge and experience,” said Steve Schipull, chief executive officer at Generations FCU. “We look forwarding to him building upon the positive momentum within the finance department and the credit union as a whole.”

Prior to joining Generations, Theriot was an investment advisory and balance sheet management for community banks and credit unions. Additionally, he has extensive experience as a fixed income senior portfolio manager for Fortune 500 companies and large financial institutions.

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