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Cornerstone Rolls Out the 'Save to Win' Program
Wednesday, September 26, 2018 7:00 AM

Cornerstone Credit Union League has just introduced its new version of the "Save to Win" program with both national and league-level prizes for members of credit unions in Arkansas and Texas.

Save to Win is a prize-linked saving program that increases a credit union's wallet share and teaches members to build savings. It’s fun, easy, and risk-free. Members establish a Save to Win savings account that automatically enters them into monthly and quarterly cash prize drawings from league and national prize money pools every time they make a $25 deposit. They’ll build savings while earning chances to win something extra.

"We're excited to bring Save to Win to our membership because everyone wins with this program," said Cornerstone President/CEO Caroline Willard. "Credit unions win by increasing wallet share and further demonstrating the credit union difference. Members win because they're saving while competing for a prize, and even those who don’t win prizes win by getting into the habit of saving."

To date, the program has helped members save nearly $180 million and has awarded more than $2.4 million in prizes. Save to Win also helps credit unions score big with their most sought-after audience too—millennials, who make up 33 percent of the program’s participants. Best of all, it’s fee-free for members and a minimal investment for credit unions.

"Save to Win is a simple way for credit unions to incentivize and encourage their members to save in a fun and financially rewarding way," said Cornerstone's Innovation, Collaboration, and Engagement Committee Chair Sean Cahill, who led the effort to advance this program toward approval. "And after all, helping our members build wealth and live better lives are key components of our primary mission."

How Save to Win benefits credit unions and members alike:

  • Increases wallet share for your credit union
  • Builds member loyalty and financial education
  • Attracts millennials (they comprise 33 percent of program participation)
  • Easy implementation through turnkey marketing materials
  • Expands business through cross-selling opportunities
  • Allows control over interest rate and dollar caps
  • Generates media buzz

Download the Save to Win product sheet.

To learn how you can add value to your credit union through Save to Win, contact us today at 800-262-6285 or