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Cornerstone Marketing Council Assists with Development of Virtual Marketing Kits
Wednesday, November 30, 2016 6:40 AM

Using input from marketers with several credit unions, Catalyst Corporate unveiled six Checking with Benefits Virtual Marketing Kits at Cornerstone Credit Union League’s Marketing and Business Development Conference earlier this month.

Checking with Benefits is a rewards program that can make a credit union’s checking accounts more attractive to members and potential members, strengthen member engagement with the credit union, and generate fee income. The program revolves around a mobile app, called BaZing, which provides retail discounts, cell phone protection, and identity theft protection among its many benefits.

“The new turnkey marketing kits are specifically designed to help credit unions promote this dynamic service to their members,” said Terry Young, vice president of communications and marketing at Catalyst Corporate.

The campaigns were developed in conjunction with members of the Cornerstone Marketing and Business Development Council, which allows members to share best practices and build relationships with individuals that face the same workday challenges.

Council members providing input to the Checking with Benefits campaign development include Kelley A. Perkins, director of marketing at GENCO Federal Credit Union; Shellye Carpenter, business development director at MemberSource Credit Union; Shana Lewis, community outreach specialist at True Sky Credit Union; and Erayne Hill, vice president of marketing at Unity One Credit Union.

The six themed campaigns are:

  • Check it Out
  • Pow! Wham! BaZing!
  • Protect. Save. Reward.
  • Local Love
  • Want More. Get More.
  • Benefits and Beyond

Each campaign kit, which can be viewed at www.catalystcorp.org/r/bazing, contains two visual options and a variety of tools that allow credit unions of all sizes to market the Checking with Benefits program to members. Campaign components include:

  • 22” X 28” poster
  • Postcard
  • Web banner
  • Newsletter article
  • Emails (3)
  • Social media suggestions
  • Blog posts
  • 30-second radio spot
  • 15-second on-hold script

Materials can be used as-is by inserting the credit union’s logo and contact information in the appropriate spots, or they can be further customized to accommodate individual credit union branding requirements. Aside from any additional customization and printing, these materials are available at no cost to credit unions enrolled in Catalyst Corporate’s Checking with Benefits service.

For information about Checking with Benefits, contact Catalyst Corporate at contactus@catalystcorp.org or 800-442-5763, option 5.