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Cornerstone Dashboards Show How Well CUs Compete in Local Markets
Friday, October 2, 2015 6:50 AM

No, we’re not asking about how well we are doing (at least just yet). We are informing credit unions on how well they are competing in their local markets.

Members may now access share and loan interest rates on the League’s website. The Cornerstone research team has built a series of dashboards that display 30 different rates and compare those to bank rates in the same area. Currently the comparisons are by county for the three states in Cornerstone’s region. Future versions will also contain rate comparisons by metropolitan statistical areas (MSAs).

Members may view the new rate dashboards by accessing the League’s website. Once they arrive on the site, they select “Services” and then “Learn More” under the title Research in the middle of the web page.

Once redirected to the Research page, in the left-hand menu box, select “Charts & Graphs.” This will take the viewer to the dashboard pages where they will see a blue “Interest Rates” box. The viewer will need their login ID and password because the rates dashboards are not open to the public. Once the viewer selects the blue “Interest Rates” box and signs into the website, they will view the first of ten rate dashboards.

The display features a county outline for each state. Arkansas is displayed first, but the viewer may change that setting by selecting the dropdown in the upper left of the map cell and choosing a different state. Moving the cursor over a county will change all of the dials and rates displayed, comparing credit union data with bank data.

Viewers may also choose different dashboards by selecting the drop down menu in the upper right and picking a different display. There are ten different dashboards, each containing three rate comparisons for 30 different rate comparisons.

Rates are refreshed weekly so member credit unions will receive up to date information for planning and marketing purposes.

Members may view the dashboards on computer displays or notepads, such as the Apple iPad. Although they will display on a smartphone we do not recommend this device as the display becomes too small to be meaningful for the viewer.

Should you have any questions regarding the data, or if you would like interactive dashboards built for your credit union, contact Doug Foister or Rick Grady at the League ( or respectively).