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Coopera’s De Dios: How to Connect with the Hispanic Community
Tuesday, March 7, 2017 6:50 AM

During last week's CUNA Governmental Affairs Conference, Coopera Consulting President Miriam De Dios visited the CU Broadcast Studio Lounge to discuss how credit unions can better connect with the growing Hispanic community based on her recent white paper, "Hispanic Member Growth Not Just for ‘Gateway States’ Anymore."

De Dios and host Mike Lawson look at strategies and the advantages of obtaining the national designation for Juntos Avanzamos (Together We Advance).

Juntos Avanzamos is an initiative that originated in the Cornerstone region by CEO Dick Ensweiler to capture one of the most financially untapped groups in the country.

Watch the video here.