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Consumers Continue Interest in CUs
Thursday, April 18, 2013 7:10 AM

According to the Credit Union National Association, nearly 22,000 visits were made to aSmarterChoice.org in March, with the total number of searches rising to nearly 20,000. March proved to be the strongest month of the first quarter which ended with aSmarterChoice drawing nearly 60,000 visits and a total of nearly 51,000 credit union searches.

CUNA is continuing its efforts to promote the site, and is encouraging credit unions to do the same.


One of the many ways CUNA is promoting aSmarterChoice.org, is by advertising it on the iconic CBS videoboard in Times Square. The ad appeared first appeared on April 15. CUNA says it is promoting credit union memberships from now thru mid-July to the millions of local residents and tourists that visit Times Square each spring and summer. CUNA’s videoboard ad for aSmarterChoice will appear over an eight-week period while New York City celebrates such high-profile events as the Tribeca Film Festival, Memorial Day, the AIDS Walk, Father’s Day and Independence Day. Not to mention, it will be up and running when thousands of credit union representatives visit The Big Apple June 30 – July 4 during CUNA’s America’s Credit Union Conference.

CUNA is also running a Google AdWord campaign, and says the first month results are encouraging with 3,000 people clicking to the two landing pages, resulting in over 1,400 people clicking through to the site itself. The campaign will run through May.