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Competing for Loans and Accelerating Loan Growth Topic of Discussion at Upcoming Conference
Thursday, May 1, 2014 6:45 AM

Many credit unions are experiencing lower delinquency and losses in their loan portfolios as the economic recovery continues. The challenge today is, “How do we grow loans in a highly competitive lending environment?” According to Paul Kirkbride, SVP of CU Solutions with CU Direct, maintaining a competitive edge requires credit unions to gain comfort with their knowledge of risk and open or reopen lending channels with that knowledge.

“Lenders are often stymied when faced with segments of their portfolio where they have seen delinquencies and losses in the past,” he notes. “Our approach in the past was to ask, ‘What can I do now that the cow is out of the barn?’ The first recommendation would be, ‘Close the barn door!’ and the second would be, “how did the cow get out?’”

Kirkbride is one of many presenters at the Cornerstone Credit Union League’s Volunteers Forum June 10-12, in Little Rock, Ark. This two-day program is geared towards board of directors, supervisory and audit committees, as well as other committee members. Credit union CEOs, CFOs and members of a credit union’s management team will also find value in this conference. Conference attendees are encouraged to register by May 9 in order to receive the early bird registration rate of $599 per person, as well as to secure the special room rate of $179 single/double at the conference hotel, Capitol Hotel.

Kirkbride’s session is titled, “How to Compete for Loans and Accelerate Loan Growth.” Among other things, he will introduce credit unions to the concept of portfolio analysis that goes beyond simply reporting what has happened, and attempt to discover what happened and even spot trends to prevent future loss events. Kirkbride will demonstrate how a credit union’s own portfolio performance can give them more information about the future performance of a new loan than the credit score alone.  Having this information available, he says, credit unions will be enabled to broaden their risk spectrum while appropriately accounting for that additional risk in their pricing, thus having a positive impact on loan growth.

Other educational sessions being offered at this year’s conference include:

Out on a Limb... Are Your Branch Controls and Security Up to Speed?
Dan Moulton, CPA, Orth, Chakler, Murnane & Company, CPAs

Understanding Gen Y: It's More than Just Delivery Channels & Social Media
Jim Kasch, Darden Employees FCU

Protecting Credit Unions from Identity Theft
Ken Otsuka, CUNA Mutual Group

A Fraud Checklist - Do Your Controls Add Up?
Dan Moulton, CPA, Orth, Chakler, Murnane & Company, CPAs

Understanding Financial Statements
Howard Bufe, CU Resources, Inc.

Electronic Payment Trends and Risks
Ken Otsuka, CUNA Mutual Group

Selecting Your Next CEO
Marcus Cotton, CU Resources, Inc.

For additional information, including online registration, please visit If you have any questions, please contact Training & Events, at (469) 385-6630 or (800) 442-5762, ext. 6630.

Educational grants are available through the Cornerstone Credit Union Foundation. To learn more, please visit