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Barb Lowman takes on new role with CUNA Strategic Services

by Cornerstone Credit Union League | May 21, 2020

Barb LowmanBarb Lowman, EVP, chief growth officer for Cornerstone Credit Union League and Credit Union Resources, will become president of CUNA Strategic Services, Inc. (CSS), effective June 22. CSS is jointly owned by the Credit Union National Association and state credit union leagues. It saves credit unions money through an alliance program that offers products and services to help their bottom lines and enhance their relationships.

“While I'm sad that Barb will be leaving our organization, I'm finding comfort in knowing that she will now be in a position to provide her brilliant form of leadership on a bigger stage,” said Cornerstone President/CEO Caroline Willard. "Barb has built a strong team of lieutenants who will ensure that we continue to transform our organization and I congratulate her on this huge step forward in her career.”

Lowman brings more than two decades of dedicated credit union experience to CSS. At Cornerstone, she has been responsible for all revenue generation processes and has been successful in driving overall revenue growth. Lowman has also served on several industry boards and the American Association of Credit Union Leagues (AACUL) League Service Corporation Executives Committee.

Prior to Cornerstone, Lowman was vice president of professional services at Fiserv, where she oversaw the credit union professional services division, developing go-to-market strategies, operational processes, compensation plans, and pragmatic and accurate forecasting models.

“I am grateful for the opportunity to lead CSS,” said Lowman. “Credit unions do incredible work to serve members, and I am passionate about supporting their needs as they live out their mission. I look forward to setting new targets and growing the influence of CSS throughout our movement.” 

Reflecting on her time at Cornerstone, Lowman added, “Cornerstone has become such an important part of my life. It feels like I’ve been here much longer than two years. I will miss my Cornerstone family immensely and promise that this is not goodbye. It’s definitely ‘I can’t wait to see you and catch up at industry events throughout the year.’”

Lowman is a certified Credit Union Development Educator. Earlier in her career, she served in leading information technology and client services roles at CRI Solutions, Credit Union On-Line, Liberty FiTECH Systems, and SSA Baltimore FCU. In all her positions, she has steered organizations forward through technology advancement and a commitment to operating efficiencies and sustainable growth opportunities for credit unions.