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CO-OP Hosts Branch Transformation Roundtable Webinar Tomorrow
Monday, July 22, 2013 5:20 AM

CO-OP Financial Services is hosting a webinar on July 23 for credit unions seeking to stay ahead of changing consumer demands for branch services, featuring a roundtable discussion with shared branching, call center and branch automation experts.

“Credit union branch services are rapidly evolving to meet changing consumer behavior, particularly to meet demands for greater self-service for routine transactions, and at the same time devote more personal attention to complex member needs,” said Stan Hollen, President/CEO, CO-OP Financial Services. “The need for transformation is critical as surveys continue to show branches are a key to retaining and attracting members, including younger people.”   

The “Branch Transformation Roundtable” webinar is scheduled for noon Pacific time/3 p.m. Eastern July 23. Attendees will be given the opportunity to submit questions to the panelists as they register for the event.

The panelists include:

  • Sarah Canepa Bang, President/COO of FSCC, LCC, and Chief Strategy Officer, CO-OP Shared Branching.
  • Craig Beach, President/COO of CUSC, a subsidiary of CO-OP Financial Services and a part of CO-OP Shared Branching.
  • Mark Chatfield, Chief Operating Officer, CO-OP Member Center, a wholly-owned subsidiary of CO-OP Financial Services.
  • Christopher Gill, Senior Director, Diebold Consulting, Diebold Incorporated.
  • Terry Pierce, Senior Product Manager, CO-OP Financial Services.
  • Tony Rasmussen, SVP, Payments/Business Services, Mountain America Credit Union.
  • Jason Rogers, SVP, Branch Administration, Mountain America Credit Union.

To register for the event, visit:

A companion white paper to this webinar is already available for immediate download. Entitled “Transforming the Branch: Understanding the Self-Service Consumer Landscape,” the paper examines best practices for maximizing branch efficiencies, introducing self-service and automated services and the changing roles of branch employees. The white paper, in addition to other resources, can be downloaded immediately at the same location:

For more information, visit