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Churchill H.S. Students Get Lesson in Finance with Scavenger Hunt through CU
Monday, April 7, 2014 6:40 AM

Generations FCU and Churchill HS Students

To kick off Financial Literacy Month, the Generations FCU Student Life Team hosted 50 students from San Antonio’s Churchill High School for a Financial Scavenger Hunt through the credit union’s headquarters and North Central branch.  Students got a behind-the-scenes view of the day-to-day operations of the Credit Union, working with front-line tellers, visiting the vault and drive-thru teller pod and meeting with senior executives.

After the hunt, Churchill students were “quizzed” about topics they had learned during the visit that included finances, applying for jobs and information security.  Students were then “Einstein-ed” with bushy Albert Einstein mustaches, which acknowledged them as “Financial Geniuses.”

“High school and college kids today are inundated with advertising that encourages them to spend money without regard to their financial futures,” said Student Brand Manager Kimberly Blohm.  “So if we are going to try to counteract those very powerful messages, we need to do it with authenticity and, more importantly, in a way that speaks to them and engages them.”

In addition to Churchill High School, Generations will be partnering with every college in the Alamo Community Colleges district to bring financial literacy classes to college students.  The Generations Student Life Team will teach almost 30 classes during the month of April at San Antonio College, Palo Alto College, Northeast Lakeview College, St. Philip’s College and Northwest Vista College.

Generations FCU is the recipient of the National Desjardins Youth Financial Education Award and the State of Texas FOCUS Award for its “No Suckers Here” program.  No Suckers Here has been recognized for teaching students the importance and value of financial literacy in an engaging and fun environment that resonates with students. 

The Generations FCU Student Life Team works with individual schools and administrators to determine the financial needs for their student body, and then developing a financial education program tailored for their needs.