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Chuck Purvis Recognized for Innovation and Dedication to CU Philosophy with 2018 Herb Wegner Memorial Award
Friday, November 17, 2017 6:35 AM

Chuck Purvis

Foundation Recognizing Purvis with Award for Outstanding Individual Achievement

In recognition for his almost 40 years of service to the credit union movement and innovative spirit pushing the movement forward, the National Credit Union Foundation announced Chuck Purvis, president/CEO at Coastal Credit Union, as the recipient of a 2018 Herb Wegner Memorial Award for Outstanding Individual Achievement.

Purvis’ award will be one of four Herb Wegner Memorial Awards presented at a special fundraising event hosted by the Foundation at the Marriott Marquis Washington on February 26th, 2018 in conjunction with the Credit Union National Association Governmental Affairs Conference. Registration for dinner tickets and sponsorships will be available on the Foundation website ( later this year. 

"Chuck's tremendous work with Coastal Credit Union is well known and documented," said John Gregoire, chair of the Foundation's Wegner Awards Selection Committee and president of the ProCon Group. "Chuck's contributions to the credit union movement are widespread and significant. For example, Chuck structured and drove the Community Investment Fund to fruition, which is the funding mechanism largely responsible for the continued sustenance for the Foundation and state credit union foundations."

“Under Chuck’s leadership, ‘People Helping People’ is paramount to any decision that the credit union makes,” said Joe Mecca, AVP of communication at Coastal. “Any new policy, product, or program must benefit the members as much as it benefits the credit union, and our test is that decisions are ‘member-friendly and fair.’”

As president/CEO of Coastal, Purvis has exhibited an unrelenting dedication to giving back and improving the lives of those around him. He has structured the credit union’s vision around a balanced approach to returning value to Coastal’s membership, employees and the community. He understands that as a member-owned, community-focused financial cooperative, Coastal is uniquely positioned to help each of these groups to better themselves.

Purvis’ passion for the well-being of Coastal’s membership and community was instrumental in the creation of the Coastal Credit Union Foundation, formed in 2011. The Foundation focuses on helping the financially vulnerable, increasing financial literacy and alleviating food insecurity in the community. Since the inception, the Coastal Credit Union Foundation has made more than $700,000 in grants, and Purvis currently sits on its board of directors.

Purvis also recently developed an idea with Coastal which led to the result of a revolutionary new CUSO, Constellation Digital Partners. His willingness to innovate and look to the future was of significant help during the 2008 financial crisis, in which his leadership brought Coastal to record earnings levels in 2010. Since then, Coastal has operated from a position of strength thanks to Purvis’s foresight and the direction from him and his team.

“From the time Chuck joined Coastal, he has driven innovation,” said Joan A. Nelson, chairman of Coastal Credit Union. “He was the thought leader behind the deployment of our video teller strategy, which has not only driven tremendous cost savings and efficiency for the credit union but has become the foundation for expanded service options for our members. Additionally, he has used Coastal as a showcase so that credit unions and other financial institutions around the world could explore and leverage this technology themselves.”

Get more information about Chuck Purvis.

About the Herb Wegner Memorial Awards
The awards are named in honor of the late Credit Union National Association CEO Herb Wegner, whose tireless dedication, innovative ideas and deeds truly revolutionized the ways that credit unions serve their communities. The awards that bear Wegner’s name recognize his spirit of “innovative, creative, risk-taking” leadership. View past award recipients here.

About the National Credit Union Foundation (
The National Credit Union Foundation (the Foundation) is the charitable arm of the U.S. credit union movement and works as a catalyst to improve people’s financial lives through credit unions. Through grants and programs, the Foundation is strengthening financial well-being, igniting passion and instilling knowledge about the credit union difference, and uniting resources to help credit union people during disaster. Donations to the Foundation ultimately enable credit unions to help their members reach life-changing goals and achieve financial freedom.