April 2017 Chapter Report
Raise our Influence as we Raise our Voices – Join CUNA’s Member Activation Program
Did you know that some of the most powerful lobbying groups in DC are the American Association of Retired Persons (AARP) and the National Rifle Association (NRA), yet they have only a fraction of the members that credit unions have? It's true. So, imagine, if credit unions have 105 million members, and it takes only a fraction of them getting engaged to boost our voices even more loudly in Congress and state legislatures, how much more successful would our industry be? A lot!
Undoubtedly, the credit union system’s greatest resource is our membership which is why CUNA's Member Activation Program (MAP) is such a powerful tool. If you've ever wondered how MAP works, why it's critical to the Credit Union Movement, and how you can take the next step to activate your members, check out this video on CUNA’s website at www.cuna.org/map.
Learn how credit unions in the Cornerstone region, and across the country, are using MAP to communicate about education and advocacy to their members and how participation in MAP can create not only stronger bonds with members but more business for the institution.
For more information, or to sign up, please contact Gretchen Ziegler at gziegler@cornerstoneleague.coop or (800) 442-5762 ext. 6484.

Cornerstone's New Onboarding Training for CU Staff
Cornerstone Credit Union League has announced a new onboarding series for credit union staff called "Credit Unions 101: Enhanced Learning for Credit Union Employees." This is a dues-supported service and is therefore available at no additional cost to viewers.
Credit Unions 101 is a four-module learning system with support materials to help the new employee learn about the credit union movement or as a refresher for a more tenured employee.
Viewers can watch the four short modules online from the comfort of their own desks. The modules range from 3-10 minutes and include links to support materials that viewers can print. The modules are:
  • The Credit Union Difference
    On the surface, credit unions and banks may seem very similar. Both offer similar financial services like checking and saving accounts, credit and debit cards, and auto loans; however if you look a little deeper, you’ll begin to see the many differences.
  • Principles and Philosophy
    Credit Union Operating Principles are founded in the philosophy of cooperation and its central values of equality, equity and mutual self-help. Recognizing the varied practices in the implementation of credit union philosophy around the world, at the heart of these principles is the concept of human development and the unification of communities expressed through people working together to achieve a better life for themselves and their community.
  • Credit Union History
    The credit union movement was built on a deep foundation of values and principles by dedicated leaders that believed strongly in the cooperative system. These values and principles are still applicable today.
  • League Benefits and Available Services
    There is real value in Cornerstone Credit Union League membership, value that comes with a full suite of services to meet the needs of its member credit unions. The Cornerstone Credit Union League is committed to protecting its member credit unions while promoting their growth, strength, and unity.
You can find the CU 101 Training on Cornerstone's website in the Education section under Online Training. Or, you can begin watching the modules here. Spread the word, and save the link for your staff.
If you would like to have a Cornerstone staff member present these to your staff or volunteers, please contact Senior Vice President of Credit Union Relations Mike Delker at mdelker@cornerstoneleague.coop, or at 800-442-5762, ext. 6826.

Collaboration Program
Leadership Academy
The Cornerstone Credit Union League is calling on all current and former credit union staff, board, and volunteers to sign up as a mentor in the Collaboration Program. With the growing number of new credit union professionals, many from outside the credit union industry, it is essential that we develop and grow the next generation of leaders and ensure the continued success of the credit union movement.
We need an array of individuals that are willing to mentor students of the new Cornerstone Leadership Academy (CLA) on career development. Please consider volunteering your time and talent to inspire and coach our industry’s new emerging leaders and help them enhance their leadership skills and understanding of the credit union core values.
If you are interested in mentoring or would like more information, visit the Collaboration Program webpage found under the Coordinated Initiatives section on the League’s website.
Please contact Lorri Gaither, Program Administrator at 800-442-5762 ext. 6423 or email lgaither@cornerstoneleague.coop if you have questions.


Happy National Financial Literacy Month
Financial Fitness Day
National Financial Literacy Month is recognized in the month of April in the United States in an effort to highlight the importance of financial literacy and teach Americans to establish and maintain healthy financial habits.
In 2000, the Jump$tart Coalition for Personal Financial Literacy began promoting April as Financial Literacy for Youth Month. In 2003, the United States Senate designated April as Financial Literacy for Youth Month. In March 2014, the Senate passed Resolution 316 that officially recognized April as National Financial Literacy Month, for all ages.
Governor’s Asa Hutchinson, Mary Fallin and Greg Abbott proclaimed April 2017 to be Financial Literacy Month in Arkansas, Oklahoma and Texas.
Many credit unions, partner organizations, and school systems promote the month by holding promotional events and offering additional educational opportunities.
Please visit the Foundation website to learn more about April happenings in the Cornerstone region, to receive access to free resources for your Financial Literacy Month initiatives, or to view the proclamations.

Financial Counseling Certification Program (FiCEP)
Through the Foundation, Cornerstone credit unions have an opportunity to take advantage of a Financial Counseling Certification Program (FiCEP). This unique financial counseling training program for credit union staff combines the low cost and convenience of a self-study program with the group hands-on learning, and networking of an off-site school. Deadline to register is April 21.
The self-study guide includes bi-weekly group webinars and two in-person training sessions and proctored exams. Cornerstone and the Foundation have provided funds to cover all program costs. Students are responsible for their study materials as well as transportation to and from live group training sessions. Study materials are available at a discounted rate per student.
To register and for more details such as webinar and live group training dates, please visit www.cscuf.coop/ficep.html.


ALM Essential and Implementation Workshops Announced For 2017
ALMIntimidated by credit union financial statements?
Overwhelmed by abbreviations and acronyms?
Puzzled by ratio results?
Cornerstone CU League ALM Workshops are the perfect solution to solve your financial questions. The ALM Essential Workshop addresses the fundamental activities of daily credit union operation – buying deposits, selling loans, making investments, paying expenses, collecting fees – to gain a better understanding of financial information and the ratios they represent. The ALM Implementation Workshop examines the concept of interest rate risk and provides an ALM checklist to follow as you develop or refine your credit union’s ALM Process.
Whether you are new to credit unions or a seasoned professional wanting an ALM refresher, the ALM Workshops offer an opportunity to gain a better understanding of what the numbers and ratios really mean. These workshops provide the tools to make decisions and manage your credit union more effectively.
Led by Deborah Rightmire, Vice President of ALM Resources or Howard Bufe, Assistant Vice President of OnBalance, the Essentials and Implementation Workshops are designed for management, staff, SCMS students, ALCO members, and Board to enhance their knowledge of asset/liability management tools and techniques.
We look forward to seeing you at the workshops.

Southwest Lending Conference
Southwest Lending Conference
May 17-19, 2017
Austin, Texas
More Information & Registration

Volunteers Forum
Volunteers Forum
June 8-10, 2017
New Orleans, LA
More Information & Registration

Small Credit Union Conference
Small Credit Union Conference
July 15, 2017
Grapevine, TX
More Information & Registration

Women's Leadership Conference
Women’s Leadership Conference
July 24-25, 2017
Frisco, TX
More Information & Registration

Young Professionals Conference
2017 Young Professionals Conference
July 31 - August 1, 2017
Oklahoma City, OK
More Information & Registration

2017 Principles & Philosophy Conference - May 22-24, 2017, Oklahoma City, OK
2017 CEO Roundtables – Four Locations on various dates
ABCs of Consumer Lending - Two Locations in June
Bankruptcy & Collections Seminars – Four locations on various dates
Compliance: Key Developments & Issues – Two locations this spring
Foundation FOCUS Train the Trainers - Two locations in June and July
Home Equity Lending in Texas – One location in May in Houston
Sales & Service Seminar – Two locations in March
Small Credit Union Workshops – Eight locations on various dates
View All Events


Don’t Delay! Call us to discuss your future.
Contact us soon to schedule your planning session. Holding a Strategic Planning Session is vitally important to the sustained success of your credit union.
A few of the benefits that will come from our session include:
  • Meaningful engagement
  • Strategic focus
  • Defined responsibility and accountability in moving forward
RISK FREE GUARANTEE: Utilize our services for your planning session and we guarantee your complete satisfaction, or you don’t pay for our service. No risk, all reward.
Schedule your credit union’s planning session.
Howard Bufe
800-422-5762, Ext 6820
Karen Houston-Johnson, CCUE,SCMS
800-442-5762, Ext. 6626
Dean Borland, SCMS, CUDE
800-442-5762, Ext. 6627