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Bridge the Gap and Enhance Communication Channels at Leadership
Monday, August 29, 2016 6:30 AM

Marella Nardotti to Speak at 2016 Leadership Conference and Expo

Marella NardottiNo marketing executive ever wants to hear from their frontline staff, “What marketing campaign?” Creating the most savvy and attention-grabbing campaign will lose all value if it's not well communicated throughout the organization. Many of us make the mistake of assuming that the marketing pieces we worked so hard to distribute were reviewed and understood by our member-facing staff, the primary and most important connection our members have with us.

Join Marella Nardotti at the 2016 Leadership Conference and Expo where she'll address the strategies you can bring to the table to bridge the gap and create the ultimate cohesion between marketing and your member-facing staff. Enhancing this relationship will not only increase knowledge and awareness of your products, promotions, and campaigns, it will help your staff cross-sell more effectively, which will drive your profit margins and ultimately enhance your bottom line.

2016 Leadership Conference & Expo2016 Leadership Conference and Expo
Sept. 8-10, 2016
San Antonio Marriott Rivercenter
101 Bowie Street
San Antonio, Texas 78205
More information and registration.

Book Your Room Online
For reservations, call: 877-622-3056
Group Code: Cornerstone League Conference

Marella Nardotti is the director of marketing and administrative services at the PAHO/WHO Federal Credit Union in Washington, DC. Nardotti oversees all marketing-related aspects of her credit union, including the development and implementation of the organization’s growth strategy, which caters to an international field of membership. Her credit union recently received an award from the Maryland and District of Columbia Credit Union Association in recognition of their rebranding and new website projects.

Nardotti holds a Bachelor of Arts in international business with a minor in Spanish from Lenoir-Rhyne University and an MBA from the University of Maryland. She has completed several credit union leadership schools including CUNA’s Marketing Management and NAFCU’s National Management and Leadership Institute.

Grant Assistance is Available
Cornerstone Credit Union Foundation is accepting grant applications for League training events based on financial need. Please visit the Foundation’s website to view all grant applications, guidelines, and deadlines. Contact Emily Moreno, Foundation grants manager, at 469-385-6483 for more information.

Questions?
Contact Tamra Fairbrother, Training and Events, at 800-442-5762, Ext. 6632, or via email at tfairbrother@cornerstoneleague.coop.