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Breathe Life into Stagnant Checking Accounts—Find Out How at Leadership Conference
Thursday, September 3, 2015 6:30 AM

David DeFazio

With more than 78 percent of U.S. citizens now using a big bank, credit unions must deliver more value in their services—especially checking accounts—if they want to keep and attract members.

During the Cornerstone Leadership Conference, please join us for a complimentary session, sponsored by Catalyst Corporate Federal Credit Union, that will investigate the latest checking account features being used by top performing financial institutions.

            What’s Next for Checking?

            Friday, Sept. 11, 1:30-2:45 p.m.

            Cornerstone Credit Union League Leadership Conference

            San Antonio Marriott Rivercenter

This entertaining and interactive session will examine the use of rewards programs, mobile capabilities, and free checking to entice consumers and generate fee income. The session will look at data on consumer habits, with a large focus on the Millennial generation and how the best retailers have adjusted their strategies to capitalize.

Content includes:

  • Statistics about modern consumers’ rapidly evolving lifestyles;
  • Video research interviews with consumers on what they want from their financial institution;
  • On-screen demonstrations of account services to illustrate the latest tactics of the best financial institutions and the most influential retailers; and
  • Industry case studies, how competition is driving innovation.

Dave DeFazio, partner at Brentwood, Tennessee-based StrategyCorps, will lead the webinar. StrategyCorps works with financial institutions nationwide to deliver mobile and online consumer checking solutions that enhance customer involvement and increase fee income.