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April is National Financial Literacy Month; TCUF Collaborates with NCUF on ‘CUs Support Financial Ed Initiative’
Thursday, March 21, 2013 7:00 AM

National Credit Union Administration (NCUA) Board Chairman Debbie Matz is reminding credit unions that National Financial Literacy Month, which runs throughout the month of April, offers many opportunities for member education and outreach.

“NCUA encourages credit unions to use Financial Literacy Month as an opportunity talk to their members about saving, building wealth and making smarter financial decisions,” Matz said. “Not only will it help members make better-informed financial decisions, but also it strengthens a credit union’s relationship with its members, and ultimately contributes to a credit union’s bottom-line. To help credit unions begin these conversations, NCUA has a number of personal finance resources available on our consumer website MyCreditUnion.gov, and our financial literacy microsite, Pocket Cents, which serves people of all ages.”

National Financial Literacy Month is a national initiative that brings attention to the importance of financial literacy and maintaining healthy financial habits throughout a person’s lifetime.

In the spirit of cooperation, the Texas Credit Union Foundation (TCUF) and the National Credit Union Foundation (NCUF) have collaborated to develop a Credit Unions Support Financial Education initiative.

The purpose of the initiative is two-fold:

  • Raise awareness of credit unions’ financial education activities and the significance of financial education
  • Raise funds for NCUF and state credit union foundations in support of their financial education initiatives

Credit unions participating in this event would have to commit to either (or both) of the following activities to fundraise among staff and members:

  • holding a "Financially Fit Day" on 4/3/13
  • fundraising throughout the month of April

Fundraising could be as simple as a jeans or casual day for staff, but additional ideas are included in the attached toolkit or via the campaign website, www.financialeducation.coop. Also included on the website are other campaign resources such as optional pledge forms, sample newsletter articles, sign-up sheets, stickers, flyers, statement stuffer, wall pin-up templates, a YouTube video, web buttons, and more.

Credit unions are also encouraged to leverage this campaign as part of a broader appeal to staff and members around financial education. This could include things such as raising awareness of educational offerings by the credit union, the optional campaign pledges, financial education tips, and more.

Donations made as part of the initiative will be split 50/50 between NCUF and TCUF. Donations can also be made via the campaign website.

If you have any questions, please contact Courtney Moran, TCUF executive director, at (800) 953-TCUF (8283) or cmoran@tcuf.coop.