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A+ FCU CEO Says Consumers May Demand Mobile Banking, but They Still Want Branches Too
Wednesday, May 7, 2014 6:55 AM

A+ FCU CEO Kerry A.S. Parker says more consumers may demand mobile banking, but surveys and focus groups conducted by the credit union finds that members and non-members still want branches too.

"It is surprising to us that young adults still want to visit a branch to open an account or conduct some sort of transaction that they need assistance with," she tells the Leaguer. "Bottom line-they want it all."

It was about two-and-a-half years ago that A+ FCU began offering mobile banking, and about six months ago, the Austin, Texas-based credit union introduced a more robust version includes RDC, expanded bill pay, history, transfers, member - to - member transfer, branch/ATM locations.

"We have about 57,000 online users and about 20,000 of those have downloaded our app," Parker shares with Leaguer readers. "In April we did about 4,000 deposits via RDC for $1.5 million.  So yes, we are seeing that increase."

But according to Parker, brick and mortar still has its place, and in early 2015, A+ FCU will open its 19th branch in the Trails at 620. Instead of traditional drive-thru lanes, this branch will offer drive-up service using pneumatic tube service. Teller “pod” stations will provide members personalized service inside.

"We are very happy to be a part of this emerging community," said Parker. "The new branch will help cultivate growth and foster education and business relationships in the area."

Earlier this year, A+FCU announced plans to open a high school branch at Round Rock High School in August 2014 and to expand to Harker Heights in 2015.