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7 Reasons Why a Mobile Website Can Help You Grow Your Business
Thursday, March 14, 2013 7:00 AM

Wireless devices are quickly becoming the standard viewing devices for many people surfing the internet. Standard websites are very hard to read and do not always function properly on these hand-held devices.

Mobile-friendly websites provide easier viewing and access.  GECU (El Paso) launched a mobile-friendly web site last month.  In addition to improving navigation and accessibility for PC, mobile and tablet use, the site is available in English and Spanish. 

GECU president and CEO Crystal Long tells LoneStar Leaguer readers, “The launch of our new website has been an exciting time for us. With the expertise and partnership with EXTRACTABLE, together we were able to enhance our mobile site for members.”

According to Long, the credit union has seen an impressive 40 percent increase in their mobile segment. GECU is also seeing double digit gains in engagement data points such as time on the website and page views per session on their mobile site. The mobile segment optimization has also notably increased traffic in their mortgage and home refinance product pages by over 90 percent.

“We continue to look forward to seeing our mobile site numbers grow,” adds Long

According to Instantly Mobile:

  1. A mobile website increases customer engagement up to 85 percent. Research has shown that a mobile-optimized web site is able to generate almost twice the average traffic per user than sites without mobile optimization.

  2. Google research: no mobile site = lost customers. Research performed by Google says that mobile-friendly sites make 67 percent of customers more likely to buy a company's product or service. Conversely, not having a mobile site can cause you to LOSE up to 61 percent of your customers to a competitor.

  3. 52 percent of local mobile searches turn into phone calls.  Google says that 40 percent of mobile searches are local in nature, and that 52 percent of those searches become phone calls.

  4. Two-Thirds of mobile users say a mobile-friendly site makes them more likely to buy a company's product or service.

  5. Forty percent of mobile users switched from one company's website to a competitor's after having to deal with a poorly designed website for their mobile device. Consumers have come to expect mobile websites from the businesses they work with, large or small, and if your website does not deliver when they try to access it on their Smartphone while out and about, they are very likely to start looking elsewhere for the information, products or services they need.

  6. Inbound mobile phone calls are 10-15 times more likely to convert than inbound web form leads. Google says that 61 percent of mobile searches result in a phone call and inbound phone calls are 10-15 times more likely to convert than inbound web leads. In other words mobile searches produce more customer conversions for your business than simple web clicks.

  7. Mobile growth is staggering - Mobile users are on track to quickly surpass desktop users within two years.  According to the International Data Corporation (IDC), more consumers in the United States will access the Internet on mobile devices than computers by 2015. For 2013, 57 percent of all tech growth will be mobile devices.