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4 Ways to Measure the Health of Your Institution’s Digital Brand
Monday, July 2, 2018 6:40 AM

Harland Clarke

It's the middle of 2018. How well is your financial institution doing when it comes to managing consumer awareness of your brand online? Is your digital brand engaging consumers and making a positive impact on your bottom line?

Since digital health equals having the most relevant information about your brand everywhere consumers search, it's important to regularly assess this area of the business, but many institutions don't know where to start or how to keep pace with the ever-expanding digital universe of sites, platforms, and devices.

With nearly every consumer interaction starting online, the success of your financial institution depends on consumers finding their way to your front door, be it at a physical or digital location with compelling, accurate, consistent, and real-time information about your brand. Really, can your financial institution afford to not put its best foot forward online?

Join Harland Clarke for a complimentary one-hour BAI webinar, "4 Ways to Measure the Health of Your Institution's Digital Brand," and learn the four key indicators of a healthy online brand, how to easily manage online knowledge for the business, and how to keep the brand in shape, all year long.

4 Ways to Measure the Health of Your Institution's Digital Brand
Thursday, July 12, 2018
1:00 p.m. CT

Key Takeaways:

  • Checkup #1 – Web Presence
  • Checkup #2 – Digital Knowledge
  • Checkup #3 – Customer Experience
  • Checkup #4 – Performance

Harland Clarke experts Robert Ropars, senior digital marketing strategist, and Rachel Stevens, product manager, marketing solutions, will share important information on properly managing your digital brand.