100MM Public Relations Materials

The 100 million membership campaign aims to commemorate and publicize the achievement of credit unions reaching 100 million memberships (100MM) nationwide. With this initiative, we hope to spread the word to even more consumers about the credit union difference across America – and to show the growing strength of credit unions as a positive force in providing financial services to consumers and small businesses.

Proclamations

Credit unions are cooperatives – bound together by a common set of business principles and values. Volunteer leadership. Democratic control. Economic participation. Autonomy and independence. Member education. Cooperation among cooperatives. Concern for community. One way in which we are able to show the public that credit unions are a strong economic and social force in the community is through a proclamation signed by local mayors. Cornerstone has created one proclamation for each credit union chapter.

Press Release

100 million memberships is a momentous milestone – making it an opportunity for every credit union to highlight how significant they have become (100 million = 1 in 3 Americans) and impress upon those making or affecting policy for credit unions (including media) the strength of credit unions. Cornerstone has prepared a sample press release that credit union chapters can collaborate on for one distribution in their area. Cornerstone has provided data specific to each credit union chapter that can easily be plugged into the release.

Download Sample Press Release (Word Document)
Download 2013 CMN Contributions by Chapter (Excel Spreadsheet)
Download Stats on CUs by Chapter (Excel Spreadsheet)

Chapter Op-Ed

An op-ed is an "opinion editorial" that allows you to reach a broad audience for the purpose of educating, sharing information, and yes, influencing opinion. Cornerstone has prepared a sample op-ed that credit unions can collaborate on for one distribution in their area. Cornerstone has provided data specific to each credit union chapter that can easily be plugged into the release.

Download Sample Chapter Op-Ed (Word Document)
Download 2013 CMN Contributions by Chapter (Excel Spreadsheet)
Download Stats on CUs by Chapter (Excel Spreadsheet)

100 Million Logos

Credit unions are made up of people who own and direct their credit unions, and reaching 100 million members sends a powerful message to the market space, and by incorporating the 100 million member logo(s) on our websites and marketing collateral we are able to promote the growth, strength and vitality of credit unions.

100MM Circle Logo 100MM Logo Horizontal 100MM Logo Vertical
100MM Circle Logo - color (JPG)
100 MM Circle Logo - color (EPS)
100MM Circle Logo - black (JPG)
100MM Circle Logo - black (EPS)
100MM Horizontal Logo - color (JPG)
100MM Horizontal Logo - color (EPS)
100MM Horizontal Logo - black (JPG)
100MM Horizontal Logo - black (EPS)
100MM Vertical Logo - color (JPG)
100MM Vertical Logo - color (EPS)
100MM Vertical Logo - black (JPG)
100MM Vertical Logo - black (EPS)

100 Million Member Talking Points

100 million is an enormous number – and that’s what we are attempting to impress upon the public, policymakers and the press. CUNA has crafted a list of talking points that credit unions are encouraged to use when talking about the 100 million member campaign with policymakers, local leaders, members and the public.

Download 100MM Talking Points (Word Document)
 

100 Million Member Factoids

Factoids are simply a tidbit of information you might share with someone while in conversation, and for this campaign, we are making available some fun factoids that you can share with others to help them grasp the magnitude of reaching 100 million members.

Download 100MM Factoids (Word Document)